Desigining simple AI-driven products that solve real user problems
About
I'm a Senior Product Designer with experience in B2B and B2C solutions across food industry optmisation, workforce management, academic publishing, and Medtech. I drive the end-to-end process from discovery to delivery, collaborating with cross-functional teams to deliver AI-driven simple tools. My work focuses on balancing user requirements with strategic business impact.
01.
Data-driven problem definition
I work with Product, Engineering and Commercial teams to turn scattered signals into clear problem definitions. Using qualitative and quantitative research, product analytics and stakeholder input, I map where value is missing, who is affected, and what success should look like before commiting to a solution.
02.
AI-Generative Design
I design AI-assisted flows that feel trustworthy and controllable, from quoting and pricing guidance to document and menu scanning. I define where AI should suggest, where humans stay in control, and how to surface confidence, risk and legal constraints so teams can rely on the output.
03.
Interface Design
I design interfaces for complex B2B workflows that stay legible under real-world constraints: multiple roles, regional rules, and legacy systems like ERPs. My focus is on clear hierarchy, predictable patterns and fast scanning so teams can move quickly without sacrificing accuracy.
04.
Design Systems
I maintain and extend design systems across web and app, keeping patterns consistent while making room for new use cases. I work closely with engineers to keep tokens, components and interaction patterns aligned so teams can ship faster without reinventing the basics each time.